Tuesday, 16 February 2010

27Degree Update

27Degrees Clothing
Hmmm...

Where to begin...?

Been gone so long. Haven't been blogging for a while. I guess not having my own internet access is yet another hurdle I have to jump over sooner or later.

First it was not having my own PC to blog on whenever I wanted. Got that sorted. And now it's the internetlessness issue.

Anyway, I didn't come back on this blog to complain about my lack or resources. But rather to update you. Yes you, the reader about what I've been up to.

So, let me be the very first one to announce that my days of boredom are a thing of the past.

And by past I mean a very very long time ago. Over eight months ago actually.
You see, last year in June I started a clothing company called 27 Degrees Clothing. Wasn't as hard as I thought it was gonna be. Didn't expect so much support from a place where I didn't know even one person.

This is basically how it all started.

I had this brilliant idea of starting a t-shirt line combining all the popular t-shirt brands that are already available out here in South Africa. I took inspiration from up-and-coming brands as well as well established labels. Everything from AmaKipKip, to IMAKOOLKID to even the smallest of the small brands that seem to be popping up everywhere.
I studied most of these brands, learned from their successes and failures. Took what worked from them and adopted it into something that'll suit my style and my target market. I can safely say this has yielded great results for me.
I may not be where I wanna be yet, but I'm most definately on the right path towards that dream.

The main idea behind starting this company was to provide a way for people to represent where they're from. Using area codes together with the name of the province, was an effort to take wearing a tshirt a step further than it having just a name and no other interesting element to it.

I also created a website to go with the clothing brand (http://www.27-degrees.com/). I wanted to have a platform where I can interact with my customers and allow for total transparency in case somebody wants to get through to me and doesn't know how to, or where to go. Hence the reason the website is not only a way to show off the latest designs, but functions primarily as a blog for the company.

Though the brand is still small, I'm proud of how far it has come in the short time that it has been around.

Having gone from just one Facebook page with only one fan (me) to having an estimated total of over 463 fans spread out over 3 pages. With well over a 500 t-shirts sold in 8 months... the best is yet to come.

And basically this has been the one thing that has taken up most of my time, money and energy.

The plan for this year is to basically get the brand recognised throughout SA. Even if you don't know what it's about or why it exists, as long as you recognise the design. Then that's all that matters to me.

For more details on the brand feel free to go through the official 27Degrees website or check out the pictures on Flickr.




012 Gauteng on Facebook



013 - Mpumalanga on Facebook

See y'all later!
:p

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